The online world is constantly changing, and this change can be difficult to keep up with if you’re not paying attention. In order to stay on top of digital marketing trends and techniques, it’s important to invest in learning about the basics of your industry every once in a while. Read on for 13 digital marketing basics that every marketer needs to know as we head into 2017.

Introduction to Digital Marketing

In its simplest terms, digital marketing is any form of marketing that exists online. This can include things like search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and email marketing. Digital marketing is a broad term that covers a lot of different marketing activities. However, all digital marketing strategies have one thing in common: they are all designed to reach consumers online. Digital marketing is a growing field. More and more businesses are investing in digital marketing as they realize the potential it has to reach new customers. If you’re interested in a career in digital marketing, there are many different routes you can take. You could specialize in SEO, PPC, social media marketing, or email marketing. Or, you could become a generalist and work on all aspects of digital marketing for your business. No matter what route you decide to take, there are some basic principles of digital marketing that you need to understand before getting started. These principles will help you create a successful digital marketing strategy for your business.

The 3 P’s of Digital Marketing

Digital marketing is all about creating a relationship with your customers through the use of digital channels. It’s the process of creating and managing your online presence to reach and engage customers. Digital marketing encompasses a wide range of activities, including SEO, content marketing, social media, email marketing, and more. The key to successful digital marketing is understanding the 3 P’s: people, purpose, and platform. People: You need to understand your audience and what they want. What are their needs and wants? What are their pain points? Purpose: What is your purpose for being online? What do you want to achieve? Platform: Which platforms will you use to reach your audience? This includes social media, your website, email, and more. Once you understand the 3 P’s, you can start to create a plan for your digital marketing activities. This plan should include goals, strategies, and tactics for each of the different channels that you’ll be using.

Social Media Marketing

1. Social media marketing is the process of using online platforms like Facebook, Twitter, and LinkedIn to build relationships and interact with potential and current customers. 2. Social media platforms are a great way to connect with more people in a way that is informal and interactive. 3. Social media marketing can be used to build brand awareness, generate leads, and drive sales. 4. To be successful with social media marketing, it is important to create content that is interesting and engaging. It is also important to be active on the platform, responding to comments and messages in a timely manner.

Managing Your Content

1. Managing Your Content If you want to be successful with digital marketing, you need to make sure that your content is well-managed. This means creating and curating high-quality content that is relevant to your target audience. It also means publishing your content regularly and promoting it through social media and other channels. A well-managed content strategy will help you attract and retain customers. 2. Creating a Marketing Plan Another important part of digital marketing is creating a marketing plan. This plan should outline your goals, strategies, and tactics for reaching your target audience. It should also include a budget and timeline for implementation. Without a marketing plan, it will be difficult to measure your success and track your progress. 3. Analyzing Your Data Data is an important part of digital marketing. You need to track your performance metrics so that you can see what is working and what isn’t. Without data, it will be difficult to improve your results. Make sure to set up tracking systems for the most important metrics, such as website traffic, conversion rates, and social media engagement. 4. Staying Up-To-Date With Trends Digital marketing is constantly evolving. New technologies and

Advertising Strategies

There are a variety of advertising strategies that can be used to promote a product or service. The most common types of advertising include television commercials, print ads, radio ads, and online ads. Television commercials are one of the most expensive types of advertising. They can be very effective, but they reach a limited audience. Print ads, such as those in magazines and newspapers, can be less expensive than television commercials and can reach a wider audience. Radio ads can also be less expensive than television commercials and can reach a wide audience. Online ads, such as those on Google and Facebook, can be very effective and can reach a large audience. When choosing an advertising strategy, it is important to consider the costs, the effectiveness, and the audience that will be reached.

Blogging Basics

Blogging is a great way to improve your digital marketing strategy. By creating high-quality blog content, you can attract more visitors to your website and build trust with your audience. There are a few things you should keep in mind when blogging. First, make sure your blog posts are well-written and informative. No one wants to read a poorly written blog post. Second, be sure to include images or videos in your posts. People are more likely to read and share posts that includes visual content. Another important thing to remember is to promote your blog content. You can promote your blog posts on social media or through email marketing. If you have a large email list, you can send out an email blast with your latest blog post. You can also include a link to your blog in your email signature. If you follow these tips, you’ll be well on your way to creating a successful digital marketing strategy with blogging.

Email Marketing Basics

Email marketing is a great way to connect with customers and promote your business. To get started with email marketing, you’ll need to create an email list. This can be done by collecting email addresses from customers or prospects. Once you have an email list, you’ll need to create an email campaign. An email campaign is a series of emails that you send to your list. The purpose of an email campaign is to promote a product or service, or to build relationships with customers. To create an effective email campaign, you’ll need to write great copy and design attractive emails. You’ll also need to track the results of your campaign so that you can improve it over time.

Search Engine Optimization Guide

1. Search engine optimization (SEO) is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). 2. SEO can be achieved through on-page optimization (such as optimizing title tags and meta descriptions) and off-page optimization (such as building backlinks). 3. A successful SEO campaign can help to increase traffic, leads, and sales for a business. 4. However, it is important to note that SEO takes time to see results; it is not a quick fix. 5. Additionally, SEO should be considered an ongoing effort, as it is constantly evolving. 6. For more information on SEO, please see our Search Engine Optimization Guide.


Digital marketing is an essential part of any modern marketing strategy. If you’re not familiar with the basics of digital marketing, now is the time to learn. These basic concepts will help you create a strong foundation for your digital marketing efforts and set you up for success.